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Dozens of communication channels are used to send messages today. WhatsApp , Viber , VK and other notification systems allow you to productively interact with customers, notify them of new product items and special offers. But which platform can be awarded the title of the best? We suggest finding out the answer to this question in a fresh review.
Comparing the capabilities of mailing services
Let's look at 7 main channels of communication with clients - SMS , OK , VK , Viber , Telegram , WABA * and WAPI *. Below we compare the platforms by key business indicators:
availability of cellular communication
availability of Internet access
Possibility of 2-Way (two-way) communication with the client
the ability to send multimedia files
acceptable message size
average cost of one message
audience reach (number of users)** in Russia
Distribution channel
SMS
OK VK Viber Telegram WABA
WAPI
Mobile communications Required Not required Not required Not required Not required Not required Not required
Internet Not required Required Required Required Required Required Required
Size of one message Up to 70 characters Up to 1000 characters Up to 1000 characters Up to 1000 characters Up to 1000 characters Up to 1000 characters Up to 1000 characters
Multimedia capabilities (media, audio, video files) No Supported Supported Supported Supported Supported Supported
Average cost of a message 3-4 rub. 30-60 kopecks 30-60 kopecks 50-90 kopecks 3.5 rub. 6.5 rub. 3.5-4 rub.
2-Way communication with the client Impossible Possible Possible Possible Possible Possible Possible
Number of users in the Russian Federation — 42% 62% 37% 55% 87% 87%
Choosing the best notification systems***
Based on the table, we suggest highlighting the alternative WhatsApp on page seo service and service VK **** as the best messaging services . Messengers are worth noting for several reasons: they support two-way communication with clients, media files and messages up to 1,000 characters. But the main advantage of mass mailing in WhatsApp and VK is the large audience of users - 87% and 62% of Russians, respectively. The next plus is the cost of the platforms : the price of one notification in VKontakte varies from 30 kopecks to 60 kopecks , in WhatsApp - 3.5-4 rubles.
The next effective services for sending messages are Viber and OK . Messengers are attractive because they do not require a large budget, allow sending media files and messages up to 1,000 characters . At the same time, the channels demonstrate decent open rates: 42% of Russians visit Odnoklassniki daily, 37% visit Viber.
Odnoklassniki is actively used not only in Russia, but also in the CIS. And Viber has a high response in Asian countries.
Our TOP is rounded out by such mass mailing services as Telegram and the official WhatsApp ( WhatsApp Business API). Popular social networks have no less impressive functionality than their predecessors: they provide two-way communication, support large messages and multimedia files. In addition, platforms for sending messages have a wide coverage: 55% (Telegram) and 87% ( WhatsApp ) of users. The only downside is the price side of the issue, so notification systems close our rating.
Telegram and WAPI require a connection fee and a monthly subscription fee. The platforms also charge for outgoing messages.
We tell you about other effective ways of sending out emails
The voiced channels do not exhaust the messaging capabilities. Voice and cascade mailing are also available for business to communicate with clients .
Voice Code Voicemail
A convenient way to communicate with the client, which involves receiving a code when answering a call. The notification service pleases, first of all, with its price : a voice message to a phone costs only 30-40 kopecks. In addition, Voice Code requires only a phone and a cellular signal to work. And the implementation and configuration of the service for sending codes takes no more than an hour.
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發表於 2024-11-7 18:48:38