SEO Checklist for Writing Blog Articles

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Identify the purpose of the article (to inform, educate, entertain).
Choose the target audience.
Before you start writing, it’s important to be clear about what you want to achieve with your article. This could range from educating your reader on a specific topic, to providing them with the latest industry news, to entertaining them with light, engaging content. Defining your goal will guide all subsequent decisions about your content.

Example: If the goal is to social media marketing service educate on “How to Plant Tomatoes,” the article should include detailed steps, care tips, and possible problems and solutions.

Use SEO tools to find relevant keywords.
Analyze the search intent behind keywords
Keyword research is essential to understanding not only what terms your target audience uses to search for information online , but also what the intent behind those searches is .

Tools like Ubersuggest , SEMrush and Google Trends allow you to identify not only relevant keywords but also clarify whether users are looking for information, comparing products or ready to make a purchase.

This understanding helps to create content that is more aligned with the audience’s needs and intentions.

Example: When writing an article on “How to grow tomatoes,” keyword research may reveal additional terms like “growing tomatoes at home” and “best tomato varieties to plant,” indicating an interest in how-to guides.

Additionally, by analyzing search intent, you may find that your audience is interested in specific tips for different climates or spaces, such as small gardens or balconies. An article that covers everything from the basic planting process to tips tailored to different conditions and spaces will appeal to a broader spectrum of needs and intent, increasing its relevance and engagement potential.



Define an attractive and optimized title with the main keyword.
Sketch out headings and subheadings (H1, H2, H3) to organize the content.
A clear outline helps organize your thoughts and ensures that all important aspects of your topic are covered. Create a compelling title that includes your main keyword, and plan subheadings for each section of your article.

Title: “Complete Guide to Growing Tomatoes at Home”
Subtitles: “Choosing the Right Tomato Varieties”, “Preparing the Soil for Planting Tomatoes”, “Care Needed When Planting Tomatoes”, “Frequently Asked Questions About Planting Tomatoes”.
Content Writing
Write a clear and engaging introduction.
Use short paragraphs for greater readability.
Highlight important information in bold.
Develop informative and relevant content under each subheading.
Include lists or bullet points to make reading easier.
With your outline in hand, develop each section of your article, keeping your paragraphs short and clear. Use active voice whenever possible and include keywords naturally in the text.

Example of relevant content: “To plant tomatoes, start by choosing the variety that best suits your climate. Varieties like ‘Cherry’ and ‘Beefsteak’ are popular among beginners.”

Ensure the main keyword appears at the beginning of the article.
Use secondary keywords naturally throughout the text.
Optimize images with relevant alt tags.
Insert internal links to other blog articles.
Add external links to authoritative sources.
SEO optimization goes beyond simply including keywords in your text . It’s crucial to ensure that your main keyword is highlighted early in your article to clearly signal your topic to search engines.

Secondary keywords should be distributed naturally throughout the text, avoiding excess that can be penalized as keyword stuffing.

Additionally, all images should include descriptive alt tags, which not only make your site more accessible to visually impaired readers but also provide an additional SEO optimization opportunity by incorporating relevant keywords.

Internal links to other blog articles encourage navigation and increase dwell time, while external links to authoritative sources reinforce the credibility of your content and can improve your search engine rankings.