This includes overcoming sales objections

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Knowing this we can understand the qualities they need to fulfill that role. Simply put, salespeople promote and sell products or services to potential customers with the goal of achieving their sales goals. They build and maintain relationships with customers ensuring customer satisfaction and understanding their needs to provide the right solutions. What characteristics are needed in a salesperson to perform this role and more importantly what exactly are the qualities of a good salesperson? Read carefully to find out. They Are Critical Thinkers First of all one of the first things that comes to mind when thinking about what makes a good salesperson is that a good sales representative is able to think on their feet.

A lot of sales decisions are made in the moment to quickly identify customer needs and other situations where prospects may encounter roadblocks. Skilled salespeople don’t freeze or get frustrated but think ahead. For example, say a potential customer Email Marketing List keeps mentioning one of your competitors. This is a great opportunity to practice your communication skills to steer the conversation away from your competitors and focus on proving that your product is the better choice. Be careful not to talk about services or features that your competitors lack as this may cause potential customers to fall into a negative mindset and focus on features that you also lack.




Instead highlight what solutions you can offer them that will uniquely and proactively solve their problem or pain point and reframe the conversation to focus on what is unique about your solution. Yet critical thinking is more than just anticipating problems and knowing how to respond to challenging sales calls. Good salespeople also know how to use critical thinking to prioritize their schedule. As we noted in our annual sales status report, only of respondents said they always met sales quotas. There are many factors that lead to missing quotas and poor time management is one of the big ones. It's important to know what your priorities are on any given day. For example, who should you follow up with? Which offers you can’t wait for, and conversely, which deals aren’t worth the effort, should be de-prioritized through your lead qualification process.