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If you want a settlement model that is safe for you, remember to treat publishers as your partners - otherwise they will not want to cooperate. Remember that the publisher may opt out: it is not the case that you can come to him and order form completions. A publisher may decide to broadcast an advertisement, but after clicks, for example, decide that this form of cooperation is not profitable and withdraw from further execution of the order. Communication is extremely important in sales campaigns: from the subject of promotion, through a well-designed landing page, to the sale itself.
If you plan everything to guide the user wisely through the purchasing process, conversations with publishers will also be easier. Of course, you can also give up negotiations and go straight to PPC advertising. But note: the entire burden for the missed broadcast will be on you, poorly photo retouching planned campaign = loss, you can gain , visits to the website for which you will pay PLN , , but you will only gain PLN , , a lot depends on your patience and budget. Some media channels always bring high-quality traffic. These include, for example, Google (SEO and Adwords). For many online businesses, this is the absolute basis for gaining traffic.
Count, check and optimize campaign costs Good settlement is crucial Advertising networks, portals and publishers decide on a less safe form of advertising, but usually reluctantly. Usually CPM comes first, then CPC . Affiliate networks also gather publishers who accept all settlement models, because they can bring converting traffic to the website even in CPL or CPS models. The mediation of professionals will shorten the negotiations - it is best to start conversations with an affiliate network or a performance marketing agency.* Banner advertising is not the most effective in the case of performance settlements, but it still occurs in affiliate networks and there are publishers who broadcast it, but each year there are fewer and fewer of them.
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發表於 2023-10-11 14:31:08