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Gain insights Boost productivity Know your audience IncreaseROI Improve efficiency If you look at any company big or small there will beareas that need improvement in terms of efficiency. Maybe you have multipletools in place to track data across departments when an integrated system wouldallow everyone to access the same data in a few clicks. Or perhaps you’ve notoptimized your paid media campaigns because nobody on the marketing team hasbeen given responsibility for the budget or task.


When you plan for yourmarketing activities, you have the time to Cameroon Phone Number List audit what’s gone before. You cangather reports and talk to team members to discover what’s worked well andwhat’s creating barriers. It’s also a great way to see opportunities to avoidaction duplication which can be a drain on time and money. Being efficient isabout having a plan to optimize what’s working in terms of your SMART businessobjectives e.g., driving leads or revenue and abandoning processes or policiesthat may hinder growth. Top tip: AI technologies can easily handle menial andrepetitious activities such as data input, separating leads, and contentcreation. Try using Advanced .





Data Analysis in ChatGPT to analyze data exportedfrom your marketing channels, and then ask specific questions about that data.  of data, turning big swathes of textinto neat lists or tables, etc. with ChatGPT are a great way to save time.Stimulate your creative process with ideas from generative tools like Clause,ChatGPT, and Midjourney. Just remember to treat its output as that of a keenbut inexperienced intern! AI and machine learning offer brands and marketers anopportunity to improve the efficiency and effectiveness of their marketing.Those gains can be applied to internal functions that customers never seeand/or to external things that are customer-facing.Jim Lecinski, Kellogg Schoolof Marketing at Northwestern University Gain insights Marketers have stored alot of data from which to gain insights to inform campaigns and messaging. Theflip side is that sometimes there’s too much data and not every company has adata scientist or analyst in-house to help figure out which data is useful.Taking the time to create a plan can help marketers identify areas where theyare losing customers e.g. click-throughs from a social media ad to the website.