The Truth About What Motivates Us

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many areas, not only your website or mobile app, but alsosocial media strategies and paid campaigns. Through gamification, many goalscan be achieved; in all cases, it will be fundamental to attract the customer'sattention and make them want to reconnect with your brand. The goal should beto maintain the relationship with the customer before, during and after thepurchase. Gamification requires a lot of preparation work, which includesstorytelling, the possible creation and development of applications todownload, mastery of dedicated software , brand positioning and a lot ofcreativity. In his book , Daniel Pink , anAmerican author who has particularly focused on issues related to the world ofwork, lists 3

key elements for a gamification marketing strategy:Motivation : the user must be involved Bulgaria Mobile Number List  and encouraged to continue benefitingfrom the service offered. Learning : gamification campaigns must have an endgoal, to stimulate the spirit of competition. Freedom : the user must beencouraged to participate and have fun when carrying out the differentactivities. It is also important to arouse their curiosity: the uncertainty ofwhat will happen following an event should encourage them to continue browsing.Including gamification in your marketing strategy will allow you to increasethe engagement rate of your customers. It is in your best interest to plan yourstrategy as best as possible, adapting to your ideal client and the mostprofitable channel for your

communication. Thus, user interaction will increase, as willpositive sentiment towards your brand. Building brand awareness is anotherbenefit of gamification. Your brand will be perceived as innovative compared tothe competition, but also as being concerned with strengthening and growing itscommunity. In terms of loyalty, your customers will be encouraged to give apositive response to your brand and therefore to come back. Finally, gamificationalso allows you to better target your customers, by extrapolating data fromtheir behavior during the online experience. By identifying the most active andloyal users, you will be able to create tailor-made offers, as well as offerservices and products more suited to your audience. What tools are needed for