In the following steps well outline what the specifics

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Not sure what you need to AB test in your PPC accounts Find opportunities for optimization fast with our free Google Ads Grader PPC AB testing hypotheses examples tips Regardless of which AB testing example you find inspires you to do your own test be sure to focus on your hypothesis throughout your experimentation. Heres what I mean As I mentioned above I believe you should always start any test with a hypothesis.


What are you trying to test and why But dont just say I think a new ad will perform better. Try to articulate what youre going for when running your AB test. In my experience when youre more particular Laos Phone Number Data during the hypothesis creation youll have a better test and more actionable and transferable results. To help illustrate this point heres a typical AB testing example hypothesis I want to test automated bidding to see if it works better.



Sure this might be a good test but what does work better mean A good focused hypothesis almost always incorporates some level of detail.are but for this stage think of it as a statement to the highest boss you have. They likely dont know the nitty gritty numbers youre looking at on a daytoday basis but they want to know whats going on. ppc ab testing examples  checklist of what to include in a ppc test hypothesis.