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One of the biggest risks of purchasing bulk lists is the spam trap addresses that exist in these lists. “But what do Spam Trap addresses mean?” I can almost hear you asking. To explain it in its simplest form; They are decoy email addresses used by ISPs (internet service providers - Hotmail, Gmail, Yahoo... etc.) or blacklists to find spammers by sending emails to unused passive addresses. Two types of spam trap addresses are used: pristine and recycled. 1. ISPs create addresses called Pristine and give these addresses to certain hard-to-reach places on the internet. People who collect unauthorized email addresses using software programs add these addresses to their lists without knowing that they are Spam Traps .
Addresses called Recycled have real users, but they Iceland Phone Numbers 300,000 List are addresses that are used for a certain period of time and then unused. ISPs also find these addresses and reactivate them, turning them into Spam Trap addresses. To summarize, if you do not do permitted email marketing and prefer to purchase ready-made lists instead of creating lists through organic means, the accessibility of your campaigns to the target audience decreases at the same rate. On top of that, you may get blocked and lose reputation. We recommend that you also read our article on email verification regarding the detection of spam trap addresses .
There is another dimension to this situation, for example; You are a company that does authorized email marketing. All email addresses in your list consist of users who want to receive information from you. Your reachability rates are quite good, but after a while you realize that these rates have decreased and you have been caught in spam filters. The list you sent is the same, the campaigns are more advantageous than ever, you cannot understand why your accessibility has decreased. Here's your answer right there in your question. Sending emails repeatedly to the same list. However, you should remove your passive users from your list by clearing your list of active and passive email addresses at certain intervals, such as 6 to 12 months.
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