the Conversion Rate

forum78b

tester website grader Construction of new Landing Pages for each campaign Only 48% of marketers build a new landing page for each marketing campaign, despite its importance for effectively targeting audiences. Presence of menu on Landing Pages : Only 16% of landing pages do not have a menu. Eliminating navigation buttons keeps the visitor's attention on the main offer. Using segmentation to increase  Using segmentation methods can increase your conversion rate by up to 300%.



Importance of the title and CTA : More than 90% of visitors who read Mayotte Email List your title also read your CTA. Make sure your headline is attention-grabbing to encourage visitors to read and take action. Short attention window : You only have 8 seconds to grab your reader's attention. A catchy headline is crucial to retaining attention in such a short period of time. Sources : HubSpot, Moz, MarketingSherpa, Neil Patel, Kissmetrics. The landing page constitutes a pillar of a digital strategy focused on generating leads. And if your tools allow it,




don't hesitate to practice A/B testing , this tactic which consists of displaying different landing pages depending on the Internet users. Once the results have been analyzed, you deploy the one that converts the most. The leads are yours! To find out everything about the Inbound methodology, download our free guide !Define your persona correctly for optimal performance. Take care of her! You should also apply the adage “test and learn” to improve conversions .