Stages of active sales

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Say we have a blog post titled 10 best outreach tools to try in 2023. After some time, you can go to Twitter and create a tweet thread with a summary of the blog post. In the last Tweet, you can link out to your blog post for people to learn more. But, be careful. Social media for SaaS companies should not be a place where you just share your blog posts and company updates. People browsing.

On social media don’t care about that stuff. People on social media want to be entertained, inspired, and/or educated. Lead with those in mind. Play to each channel's algorithm. Create inspiring and educational content phone number list on Instagram. Create informational content on Twitter. Create short-form videos on TikTok. Create long-form videos on YouTube. You get the point. The distribution will take care of itself if you’re creating.



Content that plays to a platform's algorithm. The algorithm will depend on things like what the platform wants to show its users and how engaging it is for those users. With YouTube, if you have a high CTR click through rate title and thumbnail, and your video has a high watch time, it’s inevitable that it will get views. With Google, if you target the right keywords and make sure all your content is SEO optimized, it’s inevitable that you’ll get some website visitors.