The needs of the target groups have a high priority, as all subsequent steps ...

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Without knowing what your customers want, you cannot start with the first concrete SEO measures. In 7 steps to a successful SEO strategy! An SEO strategy is a long-term measure to increase your traffic, your conversions and therefore your sales. Therefore, there is no plan that can be implemented quickly that will help you increase customer satisfaction overnight. Instead, SEO strategies prove to be a marathon – not a sprint .


The following steps will help you develop a successful search engine optimization plan one step at a time. Step 1: Define your goals and KPIs Before you really start developing an SEO strategy, you should first define your business needs and goals . What Phone Number should SEO do for the company? Does the business model fit with SEO and vice versa? And finally: Does SEO even make sense for your company? As mentioned above, SEO requires a high level of preparation, effort and time. You should therefore carefully consider whether all of these factors are worthwhile and will pay off in the long term . In order to be able to measure your success, it is also necessary to define various KPIs (Key Performance Indicators).





These are measurable key figures that provide meaningful information regarding your SEO strategy. Step 2: Competitor analysis To determine where your company ranks in the market, you should get an overview of the competition . How big is the competition? Is there one “big fish” and many “little fish”? What development is the competition currently undergoing? These factors can be determined based on the size of other websites as well as competitor SEO traffic . Step 3: Find out your own SEO status quo In the next step, it is time to analyze your own website and check existing content for potential for improvement .