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Automation tools allow you to build adequate chains of interaction with customers and new users. Common problems we often encounter with our clients: No understanding of the customer journey. The lack of a built funnel leads to the loss of potential clients. Most of the traffic simply leaves without leaving a request. Lack of audience capture mechanics—pop-up, web push, LiveChat, etc. Digital marketing tools work spontaneously and are not interconnected. We explained in the case how these problems can be solved using automation: Development of CJM and marketing automation architecture for an IT company Marketing automation: implementation instructions Example of interaction between toolsExample of interaction between tools Coverage tools When promoting B2B services, you often have to work with unformed demand.
At this stage, when the problem and/or knowledge Email List about the brand has not been formed, coverage channels are used: targeted advertising; media advertising ; crops in Telegram (paid placements in channels); Zen and Promo Pages ; placement on sites with a wide relevant audience; working with opinion leaders; PR, etc. This involves gradual work with the audience, when constantly: Tell us about the company and products/services. You gain loyalty by building knowledge about yourself. You establish an associative chain - if such services/products are needed, they need to contact you. At the same time, it is important to remember what goal you set for these tools, this is, first of all, recognition and coverage, but not applications here and now. Therefore, if you are in dire need of leads, then you should not build a promotion strategy only on outreach tools.
However, when working at the top of the funnel, they can be very effective when approached correctly. We have considered only a few possible approaches to promoting IT products. Each project is unique and requires an individual approach. With a systematic approach, a clear step-by-step funnel is built. If you are launching a project, looking for growth points, or are ready to scale, but do not see the whole picture in order to build a unified strategy, Kompleto specialists will help solve these problems. WOULD YOU LIKE TO RECEIVE AN OFFER FROM US? Start cooperation Telegram channel Completo SEE ALSO Article SEO promotion: what to look for when choosing and collaborating with a contractor Article Marketing automation: how to increase efficiency and reduce promotion costs .
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發表於 2024-1-9 18:11:00