What are the characteristics of the target market

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Business conception process and, later, in the management of markets and their development in general. ? ADVERTISEMENT You already know that your company, nor any other, can satisfy all the demands of the population, which is why it is necessary to direct your efforts to a specific segment. Furthermore, for it to be profitable to target a certain target market, it is important to guarantee that it has certain characteristics, such as: Linking with existing resources When segmenting the market to define your target, you have to think very carefully about the resources you have as an entrepreneur .


We are talking about human talent, technological equipment, own Malaysia Mobile Number List knowledge and any other element that allows you to carry out a commercial project and add value. For greater use and less investment, it is necessary that your target audience has a certain connection with them. For example, if you have knowledge about baking, you have some basic equipment in this area and you have partners who cook professionally, you have to take all these elements into account to carry out a market segmentation that allows you to take advantage of them. In that case, you could target an audience of a certain economic class and age range that usually eats





desserts on weekends and enjoys this type of preparations. Breadth and scope By this we do not mean that your target market should be the entire population of a certain region or millions of users in the digital community with different characteristics. Simply, it is necessary that your market has enough potential buyers and clients for the business idea to be profitable . For this reason, it is important not to exceed the limit when seeding the market. An overly specific delimitation will reduce the possibilities for expansion and growth. Competitor weaknesses Another objective of defining the