Affair The subject is extremely important within

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Parameter to follow. For this we will use an example of the newsletter that we send weekly to our blog subscribers: a newsletter, its opening rate will depend on it . How many emails do we receive daily in our mailbox? Many, right? It is impossible to read all of them! That is why we must consider the two fundamental factors that determine whether we open an email or not: the subject and the sender. If the




sender is not someone with whom we have a close relationship, it will Ivory Coast WhatsApp Number List depend on how interesting a topic is or how much it catches our attention. It is for this reason that special attention should be given to this field of the newsletter. Sender Another important part of the newsletter is the sender. As we mentioned in the previous point, if the sender is not part of our close circle of contacts, the probability of opening the email decreases . It is for this reason that





many newsletters come with the name of a person and not a company, to create rapport with the reader. Header This is the first part of the body of the email. This is where the brand logo, the company name and the web copy go, which is the link to the page where you can access the content of the email. ADVERTISEMENT The web copy is very useful when the user cannot see the content of the email due to a problem with the image display. In this case we did not give our example because we usually put this information at the end. Greeting The greeting is essential to personalize the message. You can take advantage of it to address the reader by name, using more informal language and thus create a connection with your subscriber. Content In the content you must