about their needs and preferences. Aviation Gin usessocial listening to do this. Read ‘How Are Brands Applying Social CustomerService?’ Ensure videos are included in your content marketing mix - We allknow that videos have impact. They can get a message across more effectivelyand more quickly than a blog or whitepaper. Aviation Gin uses theirs to drivebrand awareness but also drive shareability so other people and brands do thework for them! Find out ‘How To Create A YouTube Channel’ Leverage trends andnewsworthy events - Keep an eye on developments and trends in your industry andpiggyback on any online buzz. Make sure that it’s relevant to your brandthough. every trending topic or event
without context. Listen to ‘2022 Trends in DigitalMarketing’ Link to social issues Japan WhatsApp Number List or local events - Social issues are importantto today’s online population. The ones you promote or speak up on lets peopleknow what your brand has an interest in or believes in. Local events can be agreat way to promote your company in local areas especially if you’re a smallbusiness or have branches 10 Essential Skills Every Digital Marketer Needs toKnow ArticlesDigital Marketing by Digital Marketing Institute The digital
industry is vast, and it can be tough to navigatefor newcomers or marketers looking to find their niche. From knowing the bestdigital marketing KPIs to mastering SEO and content marketing, there can be alot to grapple with if you don’t focus on the areas that matter to a business.The great news is that there is a global demand for marketers with agiledigital skills, but the bad news is that there's a shortage worldwide.According to our research ‘The Marketing Evolution: Leadership, Transformation,Skills, Challenges & the Future’ senior and mid-level marketers reportedsignificant shortages in digital skills with the top three being data analysts(47%), general digital marketing skills (37%), and UX designers (34%). So, howdo you fast-track your way up the
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