Voice Search is the SEO Trend for 2024

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As of January 2018, there were an average of one billion voice searches each month , proving that voice search is on the rise. Precisely in light of this trend, search engines like Google are placing greater emphasis on voice search optimization .Voice interaction features have now become standard in our smartphones and are used more and more often for everyday tasks , such as sending a message, searching for a route, creating a reminder, etc.Devices such as Siri , Google Home and Alexa are forcefully taking over our homes, insinuating themselves into televisions, lamps, anti-theft systems, cars, and so on.


Soon all major home automation operating systems will be Special Data equipped with voice recognition interfaces and can be controlled by voice .Evolution of Vocal SearchHow Voice Search has evolved in recent yearsVoice and Vocal Search, what are the trendsObviously, as the interface with the machine moves towards voice, behaviors and the use of information also change . Not only how devices are controlled and contents are used, but above all the organization and access to the contents themselves according to the new rising trend, voice search.The trend is confirmed by many researches:eMarketer predicts that more than a third of the U.S. population (111.8 million people) will use a voice assistant in 2019, a 9.5% increase from 2018 .ComScore predicts that by 2020 , 50% of all online searches will be done with voice searchGartner predicts that 30% of all browsing sessions will include voice search by 2020 .






NRP and Edison Research found that 1 in 6 Americans have a smart speaker in their homeFor Nielsen the same ratio even rises to 1 in 4According to Google , 52% of owners keep them in a common room such as a living room . 25 % keep them in the bedroom , while 22% keep a smart personal assistant in the kitchenBrightLocal found that 58% of consumers used voice search to find a local business in 2017According to a survey by Adobe Analytics , the most common voice searches are focused on music (70%) and weather forecast (64%) , followed by funny questions (53%) , online searches (47%) , news (46%) and indications (34%) .From these studies we can easily imagine that vocal search will substantially change the way we interact with the internet and with brands .In this context it seems interesting to try to understand how SEO and web marketing will transform in the coming years, it is no coincidence that many are already talking about Vocal SEO .