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LEONARDO ROSA AUGUST Storytelling and corporate communication Storytelling, in the context of corporate communication, represents a methodology used in marketing for many years, even before the term itself was coined. But, despite this fact, companies still struggle to apply storytelling in a correct and targeted way in relation to a branding or advertising campaign. So let's try to clarify things, also providing some useful advice. You might be interested in "How to reconcile storytelling and PED in B B pitfalls and opportunities" Definition of storytelling Storytelling and corporate communication Over the decades, even just the definition of storytelling has given rise to many discussions between companies and communicators, often arriving at formulas far from reality. According to the manuals, storytelling is defined as "the art of telling stories, a technique used as a persuasive communication strategy, especially in the political, economic and corporate fields.

All correct even if the one just indicated constitutes a wording that does not photo editing servies stand out either for its synthesis or incisiveness. With greater imagination, the writer Alessandro Barricco delineated the boundaries of storytelling in a certainly more original way "Take reality, strip away the facts, all that remains is storytelling". If we want to get to the point, in the context of corporate communication, we could say that storytelling does not mean as many think "telling stories", but rather "communicating through stories". Let's remember this well! You might be interested in "The role of the Copywriter in the times of ChatGPT" Stories in the time of social media Storytelling and corporate communication.



Today, telling stories with the value of company or product promotion means having many channels available from sites, to apps, up to the vast array of social networks. You might be interested in "Social Media TikTok is also evolving to follow the market" On all these platforms it is possible to do storytelling despite very different assumptions. In fact, there are tools, such as newsletters, which allow the transmission of "slow" and detailed content, but also reels, in which stories must begin, develop and end within a few seconds. All without forgetting, obviously, the brand.