Spending on Christmas presents, TEMU, TikTok and CyberWeek

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Dear readers, Come what may, there is one thing in Germany that no one saves on. These are – you guessed it – Christmas presents . A look at the chart below shows that spending on gifts has increased by almost 54 percent over the last 11 years . This means that in 2022 every German spent an average of 520.40 euros  on colorful packages and smiling faces under the tree.  If the Christmas season is one of the busiest times of the year for your business, now is the time to go “all in” with advertising. Firstly, influencers give out their slots for the Christmas season in autumn at the latest .

And secondly, women in particular are early when it comes to shopping: 16.1 percent buy their gifts in October and November. We present more tips and know-how for successful Colombia Phone Number List  influencer marketing in this newsletter - we hope you enjoy reading! 1. Chinese shopping apps are revolutionizing the market Chinese shopping platforms such as Shein, Temu and Tmall (Alibaba) are currently scaring industry giants such as Amazon and Zalando. The shopping app Temu in particular is experiencing tremendous growth . The recipe for success? Crazy discounts – and a clever influencer program.




“The Chinese apps offer an experience,” analyzes industry insider Björn Ognibeni. Source: focus.de 2. New function: Google in TikTok! Young users are increasingly using TikTok instead of Google for their internet research. The company is now reacting to this and integrating Google search results into the app as a test. This is reported by app expert Radu Oncescu on X (formerly Twitter) . According to a report from the Business Insider website, the company is also considering integrating Wikipedia entries into the app's search results. Source: absatzwirtschaft.de 3. Best practice on TikTok Do you want to use TikTok to draw the attention of a young target group to your company? Are you afraid of ingratiating yourself or making fun of yourself because your company is supposedly not hip enough? Then let yourself be inspired by three best practice examples .