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Long live the king. Advertising would like to be a precise, surgical mechanism. Social media, email, PPC, newsletters, blogs and forums: multi-channel strategies have become essential. In this scenario, chatbots are making their way , software capable of exploiting natural language to communicate autonomously with those requesting assistance, information or otherwise.
But let's take a step back. Have you ever heard of conversational marketing ? all advertising. So easy Turkey Phone Numbers 32 Million List that it's not true. Users don't hate all advertising, they hate a certain type of advertising. Aggressive, intrusive, intrusive. Call it what you want: the result doesn't change.
A turning point is needed. Conversational marketing focuses on the value that conversations with users bring to different aspects of their daily lives. If the ads can surprise by saying something new, they work. If they know how to hit where you are most sensitive, they convince.
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