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Once you understand and are sure you're tracking what's really important, you can start applying the same framework to specific areas of digital marketing.For example, you can use a measurement plan framework to evaluate certain digital marketing channels content marketing, email marketing, digital ads, SEO, and social media.How to Read Web Analytics ReportsUnderstanding all the reports in Google Analytics can be very challenging at first. for a very long and boring read.
We promise we won't do that to you.Instead, we will do something better.We'll teach you som British Student Phone Number List principles that will allow you to easily understand everything on your own (without needing to memorize dozens of definitions).“Teaching someone to fish,” right?Difference Between Metrics and DimensionsMetrics and dimensions are two basic elements of Google Analytics reports.However, do you know what the difference is?Simply put, dimensions are qualitative variables (things that cannot be counted or added), while metrics are quantitative variables (things that can be counted and added).
Examples of dimensions Location, gender, URL, product nameExamples of metrics Number of users, number of page views, revenue, conversion ratioIn most cases, you'll see dimensions in the left column of the table and metrics on the right side You can see why both web analytics need to be actionable.Without dimensions, metrics would just be numbers without context. In contrast, without metrics a dimension would just be a list of items.So, the conclusion is that metrics and dimensions are equally important in Web Analytics strategy.
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